The Scrubb

Industry

Publishing

Location

Stamford, Connecticut

Involvement

Strategy, Branding, Content, Design, Logo Design

Brand identity for a short, simple, easy-to-read version of healthcare news created for busy medical professionals.

The identity introduces isometric healthcare professionals to demonstrate it’s playful, outgoing, and modern personality.

Hand drawn cartoons are developed to stand out from the traditional staid tone of medical publications.

Boom-Better expands the identity across The Scrubb’s website, emails, and other digital marketing materials.

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