Adfire Health, an up in coming healthcare ad agency, was looking for an evolved identity, website, and comprehensive branding guidelines that made its biggest differentiator – its data – relatable.
The visual language revolves around a hand drawn circle that represents Adfire Health’s ability to handcraft audiences.



The theme is carried through the website, which presents Adfire Health as agile, approachable, and smart.




Boom-Better’s new identity for Adfire Health inspires healthcare marketers looking for data-driven strategies to reach their target audience.













