It’s about YOU, it’s not about us.
To propel your business forward, distinguishing yourself is crucial. We specialize in elevating companies by uncovering their genuine identity and fostering creativity.
If you possess a compelling vision for the future, are fueled by passion, can inspire others to take action, and have a deep desire to make a meaningful impact, then you're precisely the kind of partner we are looking for. Together, we can make your aspirations a reality.
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Seeing your dreams become a reality is what makes us happy.
Meet our founders.
Caitlin Barasa
Co-Owner: Strategy & Content
Caitlin is a strategic visionary, orchestrating transformative journeys for our clients that have resulted in remarkable revenue surges. She drives successful branding initiatives, creating innovative products and developing captivating marketing campaigns featured at prestigious events, including the Nasdaq Market Bell Ceremony. Her exceptional contributions earned her the well-deserved title of “2022 MM+M Woman to Watch.”
Henry Cordova
Co-Owner: Design & UI/UX
Henry is the creative genius behind our designs, infusing projects with a unique visual narrative. His innovative designs captivate audiences and turn concepts into visual masterpieces that leave a lasting impression. With an innate attention to detail and a knack for visual storytelling, Henry’s work resonates whether he’s coming up with unique branding elements, redesigning a website, or creating the UI/UX for a product.
Mario Madzaric
Front-End Developer
Mario is a seasoned expert in crafting immersive web experiences. With a profound command of coding languages and an unwavering commitment to pixel-perfect precision, Mario is the driving force behind our agency’s web development projects. His expertise transforms concepts into beautifully functional websites that captivate audiences.
Frequently Asked Questions
What is brand positioning?
Brand positioning refers to the strategic process of establishing a distinct and desirable position for a brand in the minds of its target audience relative to its competitors. It is about identifying and occupying a unique and meaningful space in the market that sets the brand apart and creates a competitive advantage. Brand positioning involves defining the brand’s value proposition, target market, and key points of differentiation.
What is brand identity?
Brand identity is the visual and experiential representation of a brand’s personality, values, and attributes. It helps establish a strong and recognizable presence in the market, builds trust with customers, and differentiates the brand from its competitors. Key components of your brand identity include your logo, typography, color palette, visual elements, tone of voice, brand messaging, packaging and product design, and brand guidelines
What is a brand voice?
Brand voice refers to the consistent and distinct personality, tone, and style of communication that a brand uses to engage with its audience. It represents the way a brand speaks and conveys its messages across various channels and touchpoints.
Similar to human characteristics, a brand’s voice can be described using adjectives like friendly, professional, authoritative, playful, serious, humorous, or empathetic.How does branding improve marketing?
Branding improves marketing by providing a foundation for differentiation, trust, loyalty, and customer engagement. It helps companies effectively communicate their value proposition, connect with their target audience, and drive business growth.
What are the top branding services customers ask for?
Requests vary. This is why Boom-Better has a wide range of offerings that can perfectly fit your needs. To learn more about our offerings, read about our services.
How will you help me develop my brand?
Boom-Better will help you with a proven approach to branding. We lay the groundwork by identifying where your company provides the greatest value, creating a winning strategy and setting a project timeline. We then start conceptualizing, designing and developing your brand. Lastly, we make sure everything has come together as envisioned, polish anything that needs it and release the brand to you.
Why should I use Boom-Better instead of building an in-house team?
You can, but it will cost you. On average, creative directors cost between $135-295k, brand managers cost between $100-200k, full-stack web developers cost between $100-150k, UI/UX designers cost between $90-150k, content writers cost between $70-90k, and graphic designers cost between $50-80k.
By working with Boom-Better, you can get the skills and expertise to move your brand forward without the exorbitant costs. We work as an extension of your team so it will feel like you have your own team, but without having to make the financial commitment.
